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Jazwares - Bringing imagination to life through play for all ages.

Jazwares, a global toy leader with top IPs like Squishmallows and Pokémon, saw an opportunity to expand its direct-to-consumer presence. Under Berkshire Hathaway, the company aimed to revamp and centralize DTC efforts, including launching a unified online shop for multiple IPs.

Duration

6 months

Client

Jazwares

Website

shop.jazwares.com

Futuristic shot of a male on o motorbike

Problem

Jazwares’ existing setup lacked a cohesive design system, had inconsistent navigation patterns, and didn’t offer an easy way for customers to shop across brands. The goal was to create a unified, conversion-focused platform that could scale, support cross-selling, and reflect the unique personality of each brand.

Two pumpkins
Chair standing on the water
3d low-poly illustration of a globe
Man covered in cloth

Outcome

The new DTC site delivered a smoother, more engaging shopping experience across all brand storefronts. The streamlined navigation and unified cart encouraged cross-brand purchases, while optimized PDP layouts and improved site speed supported higher conversions. The modular design system gave Jazwares the ability to launch new brand stores quickly, maintaining consistency while allowing for unique brand identities.

Back

Back

Jazwares - Bringing imagination to life through play for all ages.

Jazwares, a global toy leader with top IPs like Squishmallows and Pokémon, saw an opportunity to expand its direct-to-consumer presence. Under Berkshire Hathaway, the company aimed to revamp and centralize DTC efforts, including launching a unified online shop for multiple IPs.

Duration

6 months

Duration

6 months

Client

Jazwares

Client

Jazwares

Website

shop.jazwares.com

Website

shop.jazwares.com

Futuristic shot of a male on o motorbike
Futuristic shot of a male on o motorbike

Problem

Jazwares’ existing setup lacked a cohesive design system, had inconsistent navigation patterns, and didn’t offer an easy way for customers to shop across brands. The goal was to create a unified, conversion-focused platform that could scale, support cross-selling, and reflect the unique personality of each brand.

Two pumpkins
Two pumpkins
3d low-poly illustration of a globe
3d low-poly illustration of a globe
Man covered in cloth
Man covered in cloth

Outcome

The new DTC site delivered a smoother, more engaging shopping experience across all brand storefronts. The streamlined navigation and unified cart encouraged cross-brand purchases, while optimized PDP layouts and improved site speed supported higher conversions. The modular design system gave Jazwares the ability to launch new brand stores quickly, maintaining consistency while allowing for unique brand identities.

Back

Back

Jazwares - Bringing imagination to life through play for all ages.

Jazwares, a global toy leader with top IPs like Squishmallows and Pokémon, saw an opportunity to expand its direct-to-consumer presence. Under Berkshire Hathaway, the company aimed to revamp and centralize DTC efforts, including launching a unified online shop for multiple IPs.

Duration

6 months

Duration

6 months

Client

Jazwares

Client

Jazwares

Website

shop.jazwares.com

Website

shop.jazwares.com

Futuristic shot of a male on o motorbike
Futuristic shot of a male on o motorbike

Problem

Jazwares’ existing setup lacked a cohesive design system, had inconsistent navigation patterns, and didn’t offer an easy way for customers to shop across brands. The goal was to create a unified, conversion-focused platform that could scale, support cross-selling, and reflect the unique personality of each brand.

Two pumpkins
Two pumpkins
Chair standing on the water
Chair standing on the water
3d low-poly illustration of a globe
3d low-poly illustration of a globe
Man covered in cloth

Outcome

The new DTC site delivered a smoother, more engaging shopping experience across all brand storefronts. The streamlined navigation and unified cart encouraged cross-brand purchases, while optimized PDP layouts and improved site speed supported higher conversions. The modular design system gave Jazwares the ability to launch new brand stores quickly, maintaining consistency while allowing for unique brand identities.